Creative PR President, Cheryl McLean, began her 20-year career in public relations at The Walt Disney Company, producing live radio and television promotions such as “Hangin’ with Hollywood” with KIIS FM star Hollywood Hamilton. She also oversaw the company’s hugely successful world-wide target-marketing tours.
In 1993 Cheryl joined Rysher Entertainment as Vice President of Publicity, handling publicity for syndicated, network, and cable television programming, as well as feature films. She produced bi-coastal premieres and events, including all marketing campaigns and merchandising. At Rysher, she launched the hit shows “Sex and the City” and “Saved By The Bell, earning Promax Gold Medallion and Telly awards along the way. Cheryl handled such clients as Don Johnson, Academy Award-winning Director Paul Thomas Anderson, Carlton Cuse (Producer of Lost), Jerry Bruckheimer (6 time Emmy winner), Charlize Theron, John Travolta, Quintin Tarantino, and Angelina Jolie, among many others.
In 2000, at the request and urging of industry talent, Cheryl established Creative PR. From the beginning, her client list included award-winning stars of television and film, directors, writers, musicians, and high profile production companies such as MGM Studios and Lionsgate. Creative PR prides itself on developing strategic pr plans for personal talent, as well as effective award season campaigns. Creative PR was instrumental in the publicity behind Twilight, The Hunger Games, X Men, The Flash, One Tree Hill (CW), Siren (Freeform), Teen Wolf (MTV), Baby Daddy (Freeform),This Is Us (NBC), Game of Thrones (HBO), Westworld (HBO), Avatar, and many others.
Creative PR is a proactive company that continually seeks to broaden the image and opportunities of its clients. Creative PR's unique and long-lasting relationships have forged its reputation as an agency of the highest calibre; an agency that delivers to its clients dedication, creativity, and resolve.
Cheryl McLean has been a member of the Television Academy since 1997.